進駐大稻埕百年舊鹽館，假髮品牌 Rebecca 旗艦店建構一方重塑自我樣貌的溫柔場域

鹽，是尋常日子裡最不張揚的必需品。細小的白色晶體，隱身於三餐碟皿，卻是一切滋味的底蘊，牽動著我們對「家」最安心的記憶。

熟悉的日常底味，正是這棟大稻埕老屋的靈魂。在上個世紀，這裡曾是人聲鼎沸、往來熱絡的「鹽館」，鹽從這裡秤好、包妥，帶進家家戶戶的灶頭，跟著柴火明滅，吞吐出綿長的家常味道。如今老屋裡不再有鹽，取而代之的是假髮品牌 Rebecca 首間旗艦店。

Salt is the quietest of necessities. Hidden in plain sight, these unassuming white crystals form the bedrock of daily life, grounding us in the comforting, familiar taste of home.
That same enduring comfort is the lifeblood of this historic Dadaocheng building. A century ago, it was a bustling salt merchant's hub where salt was weighed, packaged, and carried into countless kitchens, mingling with the smoke of wood-fired stoves to season the routines of everyday life. Today, the salt is gone, making way for wig brand Rebecca’s first flagship store.

從調味日常的鹽館，到重塑容貌的假髮旗艦店，看似截然不同的兩個時空，在「不可或缺」這件事上，達成跨世紀的共鳴。

頭髮之於人，或許不是維持生命的絕對條件，卻深刻建構了個人自信與容貌展現的內在感受。擁有時總覺理所當然，可一旦因歲月流轉或疾病侵襲而失去，那份自我認同的剝離感，難免會令人感到赤裸與無措。主導設計規劃的湘禾設計總監周奕伶（以下稱 Grace）將空間化作一個溫柔的容器，經由體貼的動線佈局與材質搭配，寬厚地包容每一位推門而入的訪客，讓他們能在走逛間卸下心防，拾回心底的踏實感，擁抱鏡中那個久違的自己。

Moving from a staple that flavors food to a product that restores appearances might seem like a leap. Yet, across the century, both share a profound commonality: they are indispensable.
Hair isn't vital for survival, but it is deeply tied to our sense of self. Losing it—whether to age or illness—can be a profoundly unmooring experience. Recognizing this vulnerability, Grace Chou, design director at SH Design, reimagined the space as a sanctuary. Through intuitive flow and tactile materials, the architecture wraps visitors in a protective embrace, allowing them to drop their defenses, find their footing, and finally recognize the person looking back in the mirror.

揉入百年鹽味記憶的當代設計

在古建築裡擺放假髮，若拿捏不當，極易陷入傳統假髮店的兩種極端，不是因假髮堆疊而產生的沉悶與陰森感，就是因過度強調醫療功能，帶來一種冰冷的診所感受。面對充滿歲月記憶的建築，Grace 決定將「鹽」的記憶，灑落在當代的設計語彙上。

鹽會讓人想起家的味道，那是記憶裡最溫柔的調味；而假髮，則是讓人重新記起，並找回自己心裡最想要的樣子。

牆面特殊漆的表層紋理在低調的燈光下，隱約泛著宛如鹽結晶堆積般的質樸光澤，先是建立起現代與過去之間的連結與遙想，同時也為接下來要發生的故事，鋪墊一層溫厚的基底。為了褪去傳統店舖的冰冷，Grace 以如同高級香氛店舖般微暗、沉穩的照明設計，結合隨處可見的乾燥花、蒲葦與稻草等軟性自然素材，讓空氣中流動著一份鬆弛氣息，無形間消弭訪客進門前的緊繃與不安。

Designing with Memory
Displaying wigs in a heritage building requires a light touch. Lean too far one way, and the space feels heavy and archaic; lean the other, and it becomes a sterile, clinical environment. Grace chose to honor the building’s heritage by translating the concept of "salt" into a contemporary design language.
“ Salt evokes home; wigs restore a sense of self. “
Under ambient lighting, the textured walls cast a subtle, earthy sheen—a quiet nod to crystallized salt. This finish bridges the gap between past and present, creating a warm canvas for the stories unfolding inside. To strip away the clinical edge of a typical wig shop, Grace opted for moody, sophisticated lighting reminiscent of a high-end boutique. Accents of dried flora, pampas grass, and straw soften the space, fostering a relaxed atmosphere that instantly puts anxious visitors at ease.

藏於動線的體貼心意

「來到這裡的人，有些是因為疾病或時光剝奪了頭髮，眼神裡帶著一絲自卑與沉重；有些則是充滿活力、渴望透過變裝展現另一個自我的年輕人。所以這個空間必須足夠寬廣，才能同時包容這些情緒。」假髮的客群極端多元，抱持著讓不同的客群都能在此找到自己節奏的想法， Grace 打造出一條「低干擾」的遊逛動線，悄悄把體貼的心意織入空間的硬體分層之中。

從入口處平鋪的無障礙斜坡開始，空間便遞出第一份無聲的歡迎。Grace 提到，長輩們其實是極為龐大的客群，她自己高齡 94 歲的祖母每天還是會配戴假髮來維持自信。這條平緩的坡道，宛如店家向外伸出的溫柔雙手，承接住長輩與病友們略帶猶疑的腳步，讓他們能毫無窒礙地走進這座庇護所。

Empathy in the Architecture
"Our clients carry different emotional weights," Grace notes. "Some are grieving hair loss and arrive feeling insecure; others are young creatives looking for a bold new alter ego. The space needed to hold all these emotions at once." To accommodate such a diverse clientele, she developed a low-impact circulation plan, embedding deep empathy directly into the floor plan.
The hospitality begins at the threshold with a gentle, accessible ramp. Grace, whose 94-year-old grandmother wears a wig daily, understands that elderly clients form a core demographic. This simple ramp acts as an open invitation, smoothly guiding hesitant footsteps into the store.

走進一樓前區，迎面而來的是輕快而自由的氣息。抬頭仰望，天花板如波浪般起伏，順著下方蜿蜒的木質中島，以圓潤的線條卸下了大量陳列可能帶來的密集感。考量到年輕客群渴望展現自我的張揚活力，此區在溫潤的蒲葦與原石基調上，點綴了透明壓克力與金屬網簾。剛與柔的材質在此和諧對應，不僅精準對接了尋求前衛造型的目光，更讓每一次的變裝與探索都充滿了自信和期待。

Inside the ground floor, the mood is light and liberated. An undulating ceiling mirrors the curved wooden island below, softening the visual clutter inherent to retail displays. Catering to a younger, more expressive crowd, this front section balances earthy pampas grass and raw stone with sleek transparent acrylics and metal mesh. The interplay of hard and soft materials offers an avant-garde edge, framing the act of trying on wigs as an exciting exploration of identity.

越往深處走，內部氛圍越發沉靜。對於因病痛而面臨落髮困擾的訪客而言，在陌生環境摘下帽子，往往亟需勇氣。為此，Grace 將醫療級產品的試戴區，妥當地安放在最具隱私的後區。她巧妙地以金屬框架結合霧面玻璃，構築出半透光的屏風，避免實體隔間構建的幽閉感。這道屏風形同一道溫柔的濾波器，在角落結成一個充滿安全感的繭。不用擔心緊迫盯人的推銷，只有全然不被打擾的寧靜，讓病友能安心看著鏡子，慢慢適應、找回記憶中那個健康美麗的自己。

踩著梯階緩步踏上二樓，則是專為男士量身打造的場域。空間以直覺、俐落的動線迎合男性明快的購物習慣。深色的百年木樑在天花板穩穩撐起一方天地。經過歲月洗禮的粗獷材質，契合男士專區的沉穩氣息，也紮下寬容而堅實的根基。

Moving deeper into the store, the energy settles. For clients facing medical hair loss, removing a hat in public takes immense courage. To honor this, the fitting area for medical-grade wigs is tucked away in the most private rear section. Rather than erecting solid, claustrophobic walls, Grace used frosted glass and metal frames to create semi-translucent screens. These dividers form a safe, cocoon-like haven. Shielded from high-pressure sales and prying eyes, clients are given the quiet dignity to look in the mirror and slowly reconnect with themselves.
Upstairs, the second floor is tailored for men. The layout here is direct and intuitive, reflecting a more straightforward shopping approach. Century-old, dark wooden beams anchor the ceiling, their weathered texture lending a rugged, masculine energy to the space.

尋回內在踏實的自己

如果說，最好的空間設計是「不見設計，只見生活」，那麼在這間舊鹽館裡，Grace 便是讓硬體退居幕後，成為最無聲的陪伴。所有的光影、材質與動線，營造出寬厚而沈靜的氛圍，傳遞著一個溫柔的訊息：「不必急著在這裡做出決定，你可以慢慢來。」

當訪客再次走入大稻埕的紅磚騎樓下，或許已經找到了嶄新的髮型，又或許只是單純經歷了一段與自己獨處的時光。但不論如何，人們帶走的，不僅是一件重塑容貌的商品，而是一份面對日常的踏實感，以及那份終於能好好端詳自己、重新擁抱自己的勇氣。

Finding Solid Ground
If the best interior design is felt rather than seen, Grace has succeeded in letting the architecture step back to become a silent, supportive companion. The lighting, textures, and spatial rhythm work in tandem to create a deeply forgiving atmosphere. The unspoken message is clear: Take your time. There is no rush.
When visitors finally step back out beneath the red brick arcades of Dadaocheng, they may be wearing a new style, or they may have simply enjoyed a moment of quiet reflection. Either way, they leave with more than just a product. They walk away with a restored sense of normalcy, and the courage to fully embrace themselves once again.